Just For Baby | Photo Campaign Application Launch
Project summary
Client’s Brief
Parachute Just for Baby (JFB) is a brand by Marico that communicates baby care and pregnancy-related knowledge.
In order to promote its website developed by Beatnik Technology and launched in November 2019, JFB wanted to initiate a campaign in partnership with Prothom Alo.
Our Approach
Beatnik Technology created the website from scratch – starting from the UX/UI design to its development. Marico, then began the execution of a campaign called নিরাপদ সোনামণি to promote the newly launched website among parents – the main target group of the platform.
Thes campaign is being run on Facebook with the goal of encouraging parents to upload images with their children and share a safety tip they follow onto the platform, and then share the photo on social media to win a chance at being featured on Prothom Alo.
We modified the Baby Moments page to run the campaign on. Participants can upload pictures onto the website through this page, which are used to create customized posts using HTML Canvas that they can later share on social media.
Winners are selected periodically and featured on Prothom Alo. Campaign Results Average of 20 submissions per day
How We Work
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.
Optimization Statistics
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
