Guardian Life Insurance Limited || Corporate Website Design And Development
Project summary
Client’s Brief
Guardian Life Insurance Limited (GLIL) is one of the leading names in the country’s insurance industry. Since 2014, GLIL has been working relentlessly to ensure trust in their stakeholders through good governance. Their journey started with the promise of helping build a better and more secure future for their customers by providing them with world-class insurance products and excellent customer service. In order to uphold that promise, GLIL decided to revamp their website.
Our Approach
Being the corporate website of an insurance company, the online platform hosts a substantial amount of data – regarding all the available insurance plans, corporate solutions, the insurance claim funnel, and much more. For such a content-heavy website, the site layout is key. It is imperative to create a user experience that allows visitors to the website to navigate to their desired information in the shortest possible time. Moreover, it is absolutely crucial for the user interface to portray the company’s eminence.
Keeping all this in mind, the GLIL corporate website has been redesigned and redeveloped to create an information hub that is user friendly, without compromising on the integrity of the user interface. The website boasts an intuitive site structure, with a modern UI that has been created using the latest design trends, that accurately resonates with the company stature.
