Digitalized Insurance Purchase Platform EasyLife | Android and iOS Apps
Project summary
Client’s Brief
Guardian Life Insurance Limited hired Beatnik Technology Ltd. to design the user experience and develop the mobile app (both Android and iOS app) for their first insurance product named EasyLife. This app is the first of its kind in Bangladesh.
Key Challenges
Insurance Aversion In the Bangladeshi market, insurance products are often avoided by the general public. The common consensus is that insurance products cause unwanted expenses. As a result, people do not actively seek insurance solutions and only subscribe when it is absolutely necessary. Financial Apps In the Bangladeshi market, there is a myriad of financial apps including bank account management apps and digital payment solutions. Most smartphone users are engaged with at least one or more financial apps. As a result, getting them to try out a new insurance app has been quite challenging. Govt. Regulations Bangladesh Bank, the central regulatory bank requires a lot of customer information through a long-form known as KYC form (Know Your Customer). Filling up this information can become cumbersome for new customers and often results in churn in online conversions. The challenge has been to ease this process for the customers.
Our Approach
The first stage was to research user needs. For this, we researched many international competitors to understand the users’ satisfaction points. This stage also helped to gather the core information that helped us stand out in the crowd of many other financial apps. In the later phase, we designed the user experience journey map with all the basic features of the application. Besides, the user interface was designed to be clean, simple and professional.
Achieved Results
The app has been received by the industry with very positive impressions. With over 100,000 installs, the app has already won the client multiple awards in different fields. 1Lac + App Download
Awards
BASIS National ICT Awards 2019 1st Runner Up – Banking, Insurance and Finance Category Bangladesh Business Innovation Award 2019 Honorable Mention – Best Innovation in Financial Sector
Optimization Statistics
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart. together for the first time. We provide elegant solutions.
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.
We Will Be Useful to You
From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time.
Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
